Vendoor

Vendoor is a user-friendly platform that allows you to share your experiences by leaving reviews, explore the thoughts and opinions of others, and easily find new vendors for your needs.

In a world filled with countless markets and competing brands, many of these businesses strive to establish trust in the hearts of their customers. Building trust takes various forms, and that’s where the Vendoor team stepped in. They sought our expertise to craft an identity that is both confident and relatable to how people perceive products and services from different brands.

Our collaboration resulted in a logo that taps into the rich tapestry of human emotions, expressed through universally understood emojis. The sad emoji represents moments of dissatisfaction, while the happy emoji symbolises positive experiences. These emotions serve as powerful tools for conveying the brand’s message, allowing customers to express their sentiments about products and services.

Furthermore, we carefully selected colours that resonate with a wide range of users, making the brand more inclusive and appealing. This thoughtful approach enhances the brand’s connection with its audience, fostering trust and creating a lasting impression in a highly competitive market.

We created an identity and strategies that harmonised with vendoor’s business objectives and how they wish to connect and be perceived by their audience.

Vendoor identity design transformed the platform into a relatable, emotionally resonant hub for reviews and vendor discovery. By blending universal emoji symbolism with strategic colour psychology, the branding achieved:

  • Emotional Clarity – The logo’s happy/sad emoji duality instantly communicates user experiences, simplifying how people express feedback.

  • Trust Through Inclusivity – Carefully chosen colours and approachable visuals made the platform feel welcoming to diverse audiences, reinforcing credibility.

  • Strategic Alignment – Every design decision supported Vendoor’s mission to bridge trust between users and vendors, turning abstract goals into tangible brand assets.

The result: A distinct identity that stands out in competitive markets while fostering authentic connections, proving that design can be both functional and deeply human.

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