-
Email
axtra.theme@.com -
Phone
+(02) - 094 980 547 -
Address
Nenuya Centre, Elia Street,
New York, USA
Phone
+(02) - 094 980 547Address
Nenuya Centre, Elia Street,Coldpro is a modern cold-chain procurement and distribution platform focused on improving how frozen and temperature-sensitive food products move across urban retail markets.
The brand operates a Pooled Procurement & Distribution (PPD) model, aggregating demand from fragmented retailers and food vendors to unlock better pricing, ensure reliable supply, and coordinate efficient last-mile delivery through a shared logistics network.
The purpose of this project is to develop a clear, professional brand identity that reflects Coldproʼs role as a reliable cold-chain distribution platform while remaining simple enough to implement across early-stage business materials.
Coldpro’s brand objectives are clear: communicate reliability and efficiency, reflect cold-chain logistics and distribution, feel structured, modern, and trustworthy, appeal to wholesalers, retailers, and vendors, and remain simple enough to scale.
These objectives weren’t just a brief, they were the foundation every design decision was built on.
Our approach to the logo and wider visual identity was deliberate and phased. We don’t just open software and start designing; we work in four stages: Research (moodboards, competitor landscape, visual references), Analyse (identifying the right creative solution for the brand), Create (designing and visualising the concept), and Deliver (presenting work that’s ready to use).
The logo is built around four core concepts: Speed, Delivery, Network, and Efficiency.
The mark itself is a fusion of two elements: a delivery box, representing safe and reliable delivery, and an arrow in motion around it, symbolising forward movement, speed, and network connectivity. These elements don’t just coexist; they’re intentionally merged so the logo mark reads as one cohesive symbol rather than two separate ideas.
The result is balanced, bold, and instantly recognisable; qualities that sit at the heart of any strong logo. Scaling and proportion were considered across all edges, ensuring the icon feels confident and grounded at every size, without losing the approachability the brand needs.
Blue was not a coincidental choice for Coldpro, it was a deliberate one.
As a colour, blue carries a near-universal association with trust, reliability, and professionalism. These are the exact qualities a cold-chain logistics brand needs to project to its audience, who needs to know their goods are in safe, competent hands.
But blue works harder for Coldpro than it does for most brands. Beyond its emotional weight, blue holds a direct visual connection to coldness, ice, refrigeration, and preservation. This means the brand communicates what it does at a chromatic level, before a single word is read. The colour isn’t just a design choice, it’s a functional one.
The specific tone of blue selected for Coldpro sits in a space that balances authority with approachability. It’s structured enough to feel corporate and credible, yet clean enough to feel modern and accessible. It avoids the rigidity of navy and the naivety of pale sky blue, landing in a mid-range that speaks to both the professionalism of the operation and the precision of the service.
In the context of the wider visual identity, blue anchors the brand’s core promise: that Coldpro is efficient, dependable, and built for the long haul
